Surface Release: a Day For Microsoft to Forget

We must recognize:Microsoft made a tremendous effort not to make a mistake.But the release of Surface and Windows 8 today showed that effort alone is not enough.

Surface Release: a Day For Microsoft to Forget

The biggest problem I see is not in the effort to improve.

The problem lies in Microsoft wanting to be like Apple, a company that has an innovative company image, even if it does not fully match the reality.

A disaster

The launch of the new Windows and Surface has happened as many predicted:a mix of products, applications and concepts.

But for anyone to say that I’m being very critical, nor will I comment here that Surface caught right in the middle of the presentation.Sorry, I already said …

Surface Release a Day For Microsoft to Forget 1

And there’s one thing I do not understand: Microsoft decided to innovate by putting a keyboard on the tablet ???God damn it!

If they follow the quality of Microsoft keyboards for PCs

The truth is that Surface is not a bad tablet, far from it.But there are many – and great – competitors.

But Microsoft, in addition to wanting to turn Surface into a kind of netbook – without the best things on a netbook – intends to sell the idea that the user will have full integration with other devices that use Windows.

Surface Release a Day For Microsoft to Forget 2

But this integration only happens with Surface with Windows 8 Pro. And Microsoft today released Surface with Windows RT!

More confusion:a site error

To complete the day, Microsoft Brazil had to give explanations, after disclosing a wrong price for Windows 8 Pro, on the company’s website.

The correct price would be $ 69, but it was like $ 83.89.

Surface Release a Day For Microsoft to Forget 3

The site went down, with an apology from Microsoft.

Even Procon joked that Microsoft would retain its original value.

Heavy sleep

It does not have to be any mother Dinah (or Father Rooster) to predict that a lot of Microsoft marketing people will not sleep right today.

But this was already a disaster announced.

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