For Vanessa Raya, a fashion lover and seven years since she founded the Sapatinho de Cristal blog and research and writes on the subject, in addition, there is still a need to deal with the retailers’ fear of this market: “I talk to Makers of fashion plus size and many of them are afraid to dare on certain parts and bring the same trends of the “standard market” because they think it will not reach the end consumer, “he says.
Rachel Toyama, created the Feminine Paradise exactly to end this type of problem, e-commerce allows this diversity and enlargement of the market: “we have been able to attend to all the niches because we work with a very wide variety of brands. Here you can find e-commerces that only sell fashion plus size and others that include, in the information on the pieces the sizes in measures, that is, the purchase becomes much more assertive!”, Emphasizes the businesswoman, who launched the exclusive search engine for The female audience in 2010 and has already registered more than 350 thousand products, 3 thousand brands, national and international.
Rachel is a style consultant and also signs the Female Paradise E-Trends, a column that talks about fashion and style and gives tips on how to use trends and match pieces. “Anyone who has questions about what products to invest in can count on our help, including sending an email and we respond with the best options,” says Rachel.
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