Study of Live Mobile points that phones have concentrate the same access at home. Class C is already more than a third of the users of these devices
Rio-In Brazil, 51.4 million people already use smartphones with internet access, Live Search Mobile, aimed to mark the Spring Mobile Solutions, in partnership with Nielsen Ratings, completed in October last year. According to the study, he heard a thousand people from all over the country, the class C already represents more than a third of the total users.
“The profile of the users has changed, especially when we see advancing the C class, which is increasingly influential and contributing to the increased use of smartphones in the country. These results show the importance of companies specialize in offering innovative products that answer best to this audience, which requires more quality and content, but affordable, “explained the Director of new business development of Live Mobile, Yuri Fiaschi.
One of the news from the study is that the smartphone is already the most widely used device in place to access the internet (36%), edging out the notebook (32%), the desktop (25%), and the front of the tablet (6%). “The tablet is not established as an essential item. There was the moment of curiosity, we had a sales boom. But calmed down, and people end up using as a second screen. He will never be able to compete with smartphone, which has become an essential item. The use of smartphones with screens getting bigger also caused some people to replace the tablet by phone “, explained the Executive.
The OS is Android, Google, present in 78% of the equipment, while the main rival, Apple’s iOS, is found in only 9%. “Android is an operating system open and ends up being installed on most phones, that affect all classes. Apple sells hardware with software, and for the price, ends up having less market penetration, “said Fiaschi.
Social networks continue to be the most accessed by users of smartphones, with 81%; followed by emails, with 78%; and videos, with 52%. Soon after are news and music, with 50% each; and sports and e-commerce, both with 22%. In addition, who declares navigate the social networks and messaging services on your smartphone, 70% use WhatsApp. “The growth of social networks and messaging applications will continue. It’s been a great effort of the companies for use of marketing applications, bringing, for example, promotions, which is very attractive to the class C, “said Fiaschi.
“When we talk about strong brands, they can have their own applications by the close relationship we already have with their customers. But, generally speaking, it is interesting that the brands have to do actions in applications that are familiar to people, including, not overwhelm the devices have limited memory, “he added he. According to the study, 71% of the total users of smartphones connected do you have any interaction with the television; 87% have up to 30 applications on the device, but 84% use only up to ten of them, and 39% use a maximum of six apps.
The survey indicated that among the manufacturers, Samsung maintains the leadership in Brazil, with 41% of the smartphones; Motorola gained adherents, and the second position, with 18%; the LG has 12% of the market; While Nokia lost space, tying with Apple, with 9%. Then comes the Sony (3%). Sony Ericsson, CCE, HTC and Black Berry added 1% each.
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