Sell Apps

Three viewpoints illuminate
apps, apps, and apps again. This is evidently the future of smartphones, netbooks, cars and at all. With apps, the user can tailor his terminal to his own wishes and retrofit necessary or desired functionality. The fact that an app store is a success recipe, not least Apple impressively proved, here within three months three billion apps were downloaded. Not to mention the competitors who try hard but desperately try to ascend to the train. But somehow it seems to be difficult, otherwise the success with Android, Palm and Co would be significantly higher.
Let’s look at the problem from the three possible pages. The customer, the developer and the sales platform:

The concept of the apps is relatively new for the customer. Of course, smartphones and feature phones have always been able to be upgraded with apps, but access to the apps was and is very fragmented. There is no common starting point to the necessary apps, any company, any developer makes its application itself available for download. Thus the customer with the feature-phone at least two or three places the app has to search, download and judge whether this is suitable for its device at all. If I have set up such a device myself at the time, I visited at least four websites and had to search for my programs, and also to research beforehand whether this was the best app or a good application at all. This process I knew inside and out because I have changed my mobile phones more often. Other users who were not so firm with the handling of smartphone and mobile phone-well, they did not stop then. Thus the approach of Apple was simply brilliant. A concentrated point the customer can access, centralized billing via a known provider (iTunes) and the guarantee that the app runs on the terminal. Another important difference between the customers of an Apple terminal and another smartphone is the conditioning and the willingness to pay. ITunes as a sales platform has been around for some time and the customer is used to spending money there-and when I spend money on music and videos, why not for apps? You can get the answer from

Sales platform
The sales platform is the key to successful sales. Apple and also Android offer a platform with similar functionalities, just like Nokia. Why are some of them successful and the others doing the same?

The structure of the app store is better, the possibilities to find the app you find exist both on the smartphone and on the PC in iTunes. I see this also with me: An app whose name I know or whose link I have is sometimes just quickly installed on the iPhone, I would like to get an overview of the possibilities of certain apps, I also like to look at iTunes purely: Large screen, better overview, faster selection.

With Android in return, I’m only dependent on the smartphone alone, a centralized site to me all apps from a single hand synonymous to the domestic desktop to look I have not found in the way. Another difference is the payment of the apps via iTunes. An account, direct payment without having to access a third party – a concept from a single cast. Also the other offerers have jumped on this concept, but have not perfected this perfectly. The payment is centralized via Paypal or Google Checkout, but it is a further service for which the customer must first log on and the valuable credit card information must be deposited on the Internet.With Apple there is a single iTunes account, which one already knows and which in case of doubt is to be filled with credit. Another way to charge apps is the billing on the mobile phone bill, but there is the expense for the “market provider” again high, because in each country with each mobile carrier has to negotiate this possibility individually, which costs time and money.

Developer (developer)
When I talked recently with a few apps developers at lunch about the various possibilities of app programming, the following points have crystallized:

Developers naturally want to make money with their products, it seems the best way with their apps to achieve a variety of paying and willing customers is to go through the Apple App Store. Of course, the app approval process is by no means transparent and takes much too long, especially when bugs need to be fixed, but overall, the app store is also very easy to use, for example, there is a 24 hour test phase for apps in the Android Marketplace , Within these 24 hours the apps can be returned and the customers get the money back-nice for the customer, bad for the developer.

Furthermore, developers with limited budgets also have to be careful not to get too bogged down in the development and to perfect the user experience for an app. In this case, the smallest possible fragmentation of the end devices is decisive, ie as few different device types as possible, resolutions, properties, and also a centralized distribution channel and a customer willing to pay. Perhaps this is the best way to explain Blackberry. There are at least 3 different display resolutions, different operating concepts (touchscreen and non-touch screen) and various, individual data connection properties in the current generation of devices. All this has to be taken into account during the development process and valuable resources are lost during the adaptation process.