Seven years later, Orkut has a new look from this Tuesday. I was calm because this is not another site redesign. On the contrary, the layout remains the same, what has changed is the mark of the social network, which continues being a leader in Brazil (and here comes Facebook in the race for first place).
According to Orkut marketing team, there was the need to modernize the brand’s social network. The image above below, it seems reasonable to say that the company’s goal has been achieved, as the latest brand – with changes mainly in the “k” – appears to be more suited to the Internet of today.
Sparing cheers, Google says that the logo was “more body”, more “daring” and more “mature”. Do you agree with that or rather the previous version of the brand?