Some new and a few old
preface of the editorial team: In a yesterday’s event, like the introduction of the new iPhone OS, it can happen that several editors agree to the topic. Since I find both articles readable, I leave it this time to the readers, from which article one feels better informed or entertained. The next time we went to a big editorial meeting, I just say: facts, facts, facts;-). ( SK ) The iPhone is a smartphone that has moved worlds. It is a standard that has pushed the bar for smartphones upwards and has shown that newbies can also be successful in the mobile communications business and can turn the market around. Apple is successful by the bank, last year more than 13,000,000 iPhones were sold, and now the iPhone is available worldwide in over 80 different countries. The apps store has also set Apple’s mark, nearly 30,000 apps are available for download, and more than 800,000,000 apps have been downloaded since the opening of the App Store a year ago-free and paid. In short, Apple has launched a product that is profitable and market-leading.
At least for the people who could do without trifles like Copy & Paste, MMS, multitasking, Flash, push notifications and other important things. If now an outcry through the comments goes that there are multitasking and Copy & Paste is not important-then I would like to see a current smartphone, which can not do that;-).
Anyway, before the Cupertino event the speculations were shot into the cabbage what the new software brings so much. Philip Schiller, Senior Vice President of Worldwide Product Marketing at Apple, has described the new software as follows: “Thanks to this software, we continue to be the competitors years ahead.” The slant reader would readily agree with this sentence if the old software does not have to fill some gaps where the iPhone hangs behind the competition years. Let us summarize the highlights of the event:
Patches and improvements
The most important-copy & paste-has now been realized, thoroughly. The feature is now available system-wide and works intuitively with your fingers. If the action is undone, the iPhone is shaken briefly. Finally, text pieces can be copied between applications.
Another update is MMS (Multimedia Message Service), which means sending images via the mobile radio provider. Anyone who has sent pictures so far has had to do this by e-mail, and then only one (!) Picture per e-mail, now also several pictures can be selected. Also welcome is the possibility that now apps can also receive push notifications when they are closed. In the future, iPhone users can communicate with their friends via IM and still use other apps on the iPhone.
In the category nice feature , the possibility to enjoy the music via Bluetooth, to log in automatically into WLAN networks and to compose SMS, mails and notes with a keyboard in the landscape format and the music as in the iPod Nano with the feature Shake to Shuffle hear. The category nice-to-have feature is occupied with Spotlight, the system-wide desktop search and Bluetooth Peering, which allows for example multiplayer games.
Apple has become innovative in the apps. Thanks to a variety of new interfaces to the iPhone and iPod touch and a lot of new freedoms for the developer, there will be a lot more new and innovative apps coming out of the iPhone and iPod touch.
As a sample for a new interface, the use of Google Maps within third-party applications is listed. Apple also allows navigation software on the iPhone in the future-which was banned a few weeks ago. However, the Google Maps interface may not be used here, the provider must bring his own map material. The number of new interfaces in the iPhone OS 3.0 software has estimated Apple on over 1000.
The App Store also offers various payment models. So far, there were either free or paid apps.Now you can use a so-called upselling feature within the paid app . Other levels can be ordered for one game, another city in a tourist guide app or just a subscription, which then allows access to eg an e-magazine for the next 6 months.
Apple also allows developers to access hardware via an interface, as in the future, their own eco systems will be created on App-specific hardware such as a game controller or a blood glucose meter that can send data via Bluetooth to an iPhone app , The app evaluates the data and informs the user of further information.
Here, Apple clearly shows that the apps will decide in the future, how the customer will decide for which smartphone-and that the manufacturer of a smartphone will still have long access to the credit card of the customer. Previous business models, such as Nokia or Samsung pursue, the customer only the terminal to sell, are thus “old-school”. Apple once again sets the bar a bit higher.
No new hardware
The new firmware will probably be available free of charge in the summer for all iPhone, even for the first iPhone, but not all features will work-since the hardware for MMS and stereo Bluetooth is missing. The firmware of iPod touch customers can also be purchased against a small obsolete of $ 10 – as a bonus there is the release of Bluetooth in the second generation iPod touch.
For developers, the beta version of the new firmware is already available, together with a new SDK, so they have the time to familiarize themselves with the many possibilities and innovations and to make the official market launch for a full-featured app store. If you want to watch the (rather bored) keynote, you can do this here.