IPhone and Co on the advance
In 90 days, the Christmas season begins again with the first Christmas stollen and the first dominoes. This week however the absolute round of the smartphone performances begins.The iPhone, the Palm Pre (in the US) and an almost infinite flood of Android smartphones (at least 18 more smartphones this year). And, of course, the world market leader Nokia with the Nokia N97 and other smart phones will not be in the rear. Add to this the whole “iPhone Wannabes”, which I can not even list, let alone test and will. This year is the first year of many, where consumers will be forced into an update circle, where every year an even better, more beautiful and faster iPhone with the amount of competition models will come out.Apple has it with the iPod and the Macs prevailed and also with the iPhone pulls strong, the competition can not be lumpen of course. Today’s is already outdated, because there is soon something new. But it’s also about making the consumer the choice between a 300 euro netbook and a similarly expensive smartphone getting harder, speak to the netbook displace .
From a practical point of view, profit margins are higher in the case of smartphones. The iPhone has shown that with the App Store, even after purchasing a smartphone, more money can be deducted from the consumer-not to mention the additional hardware the consumer is proud to buy. Here, together with the new smartphones, we will find a much bigger wave of plastic toys than nowadays. Furthermore, the mobile phone also earns with the smartphone, its (data) network is better utilized and thus also the profit increases. And finally, the consumers who are looking for a second computer will end up with their feet, and the winner will be the smartphone that can (and will) be (almost) anything better than a netbook. The Internet will also change-Cloud computing makes data, emails and programs available at all times, and services such as Twitter, Facebook and Co are optimized for use on smartphones.
Ten years ago, one of the first Internet-enabled mobile phones was launched, the Nokia 7110 with a slow (0.0096 Mbps) WAP access, it had a large monochrome display and a keyboard cover that spun at the touch of a button. Very similar to the Matrixphone from the first film of the series. In 2002 there were the first mobile phones with color display, which could access the WAP, with GPRS and a speed of 0.056 Mbit/s, it could send MMS and in the WAP portal of the mobile giant Vodafone one could even query its e-mails-that was Absolutely revolutionary. The costs at that time (without flat rate) were at 9 cents for 10 Kbit, ie at 9 euros per MB. 2004 was the first commercial launch of UMTS, with a speed of 0.3 Mbit/s on the Internet. Today, theoretical speeds of up to 7.2 Mbit/s and more in it, my UMTS flat rate has higher transmission rates than my DSL connection. The phones have developed over the past ten years, from simple phones with Internet access, we are now at internet accesses, which can still make calls, to play MP3 and much more, from such basic things as check emails and GPS-supported routes Calculate once quite apart. A flat rate costs just under 30 euros on average.
Let’s look at the netbooks. Ten years ago, I had a notebook that was big and heavy, with an accumulator maybe an hour passed. The notebooks were smaller and lighter, down to a netbook that had really deserved the name, the Asus EEE 701 and then they were bigger again. The technology has not changed fundamentally, of course net and notebooks have become faster, lighter, more durable and cheaper, but for the last ten years there has really been no real revolution. Contrary to the smartphones, which develop from year to year and are launched in ever faster development cycles on the market.
People also change, for many young people the mobile phone or the smartphone is the thing, which is taken apart from the key just as naturally when you leave the house, and you can get more from Embudoexpress. Not the computer, the netbook, but the smartphone. This is the key to friends and acquaintances, to life. You will never be able to turn back the wheel any more than phones have been used just because of the telephone function and the MP3 player for listening to music and the digicam for the snapshot-the mobile phone can do everything (not) better but it is integrated and always there. The Internet is always the same, as are e-mails and the data. As mentioned above, cloud computing is no longer a big challenge. It is rather a question of organization, but just as life and friends are organized via Facebook and Co, the data will be organized in the future, because it is self-evident.
This marks the start of the battle for market shares, money and future. Only the person who succeeds in convincing the consumer can subsequently also collect the desired money from the customer. And that the consumer likes to spend money-crisis back and forth-has been proven with the iPhone in the last two years. Apple has not only raised hardware and software technology, but also showed that it is quite possible to buy consumers with services and small items after purchasing money. Apple has shown the customer-accepted model for the future, which allows to bring the profitability of mobile phone manufacturers and mobile phone company to new heights. And Apple also demonstrated at the developer conference’s keynote that it sees the smartphone as the model of the future. In addition to the new iPhone 3G S, the “old” iPhone 3G has also been retained for a lower price in the model range-together with the new iPhone OS 3.0 software, it is an excellent alternative to a netbook, which then usually only sits at home and dusty, especially since the keyboard can now be used in all apps in cross-format.
We look forward to an exciting pre-Christmas season with many new gadgets, opportunities and opportunities.